“You will never find another company who will care as much about your company as Genuinely.”
– Justin Demers/Co-Founder
Purpose is your competitive advantage.
We have come to a place in our world where your company can no longer gain a sustainable, competitive advantage without every aspect of your organization living and breathing your purpose.
Your employees are looking for more meaning in their work, and need to understand how your purpose — and theirs — applies to their day-to-day.
The challenges of the digital age cannot be solved by hiring another agency of record or with new software and tools.
The work to outmaneuver competition goes deeper than brand strategy and mission statements. It requires a parallel path between your employees and your customers and it starts with purpose.
of people care about the company, not just the product, when making a purchase.
The opportunity is now.
While 84% of executives believe an organization that has shared purpose will be more successful in transformation efforts, and 81% believe purpose-driven firms deliver higher-quality products/services, only 37% believed that their own business model and operations were aligned with their company’s purpose (Harvard Business Review – The Business Case for Purpose).
The gains of a purpose-driven approach.
Companies who embody purpose in their organization experience:
Increased customer acquisition
Reduced customer service costs
Stronger audience connection
Elevated employee satisfaction
of purpose-led companies showed positive growth.
– Harvard Business Review/EY
average annual increase in leads
average annual increase in conversion rates
average annual increase in new customers
compound annual growth