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Onwards and Upwards – 2013 in Review

onlywayoutisthrough

One of the best things about having a blog is that it becomes a natural archive of everything you’ve ever written. Better yet, it holds the story of the transformation and evolution of your company.

I am tremendously grateful for the prosperity and lessons that 2013 brought. We saw tremendous growth not just in our team, but in our reach. We continued to hone our focus, seek our passion, and experience first hand the rewards that come when you invest in your own brand and community.

What follows are some of our most visited posts of 2013 and the story that they tell of our growth over the past 12 months.

Measuring Community: KPIs and Social Media Metrics for Community Building

We’ve had many pivotal moments in this company over the last couple of years and this post was one of them. Tyler wrote  Measuring Community: KPIs and Social Media Metrics for Community Building as a start on our quest to answer the recurring question of return on investment (ROI) earned from social media. Tyler continued this conversation with Our Experience With See, Think, Do – A Reporting Framework and you can look forward to more in the days to come. This topic will be a priority on our blog as we continue to add value to the discussion throughout 2014.


This Job (as an Entrepreneur)

I am inherently an extremely positive person. I constantly exude energy and passion. I dwell in possibility. And normally that’s what I write about when I share my experiences of growing this company.

2013 was a test of my optimism. It challenged my endurance, my commitment, and my spirit. This Job (as an Entrepreneur) divulges the personal and mental struggle I sometimes face as a mom and CEO of a growing company. This was a risky one for me to write, and I’m glad I did.


More than you Ever Wanted to Know About Building Online Communities

2013 began with my very first post on building community. Over the course of the year I continued with 5 more posts that provided all kinds of details and goodness to help businesses understand the benefits of and grow their very own online communities. In order to make those posts easily accessible, I put together More Than You Ever Wanted to Know About Building Online Communities, a curated post of every community building resource I’ve written on the Moz blog.


Our Guide to Building Online Communities is Finally Here

The biggest milestone we’ve ever had in the history of our company’s existence was when we launched our community building guide. I’m really proud that we were able to mark our 10th year with this achievement. We knew people needed it and we knew it would be awesome but we had no idea how well received it would be (more than 3,100 downloads to date).

Our Guide to Building Online Communities was the final post in a video promotion series we had put together to promote the guide (or ‘Arthur’ as we so fondly refer to it). Certainly the guide was a huge accomplishment and so was the fact that we were finally experimenting with video. Sort of a buy one, get one free of achievement.


4 Flat Design Takeaways and How You Should Use Them

What I love most about the fact that 4 Flat Design Takeaways and How You Should Use Them made the list of our most visited posts from 2013 is that it was written by Nat. By the middle of the year we had all agreed to contribute to the blog, but of all of us, Nat was the most reluctant. As a designer, she didn’t recognize the strength she had in writing.

It has been incredibly refreshing to have Nat’s design knowledge on our blog. She too has had a remarkable journey this past year with starting grad school, embracing flexible work hours, and stepping up her illustrating skills. Everything that Nat writes is definitely worth a read.


Our Experience with See, Think, Do – A Reporting Framework

In 2013 we did a whole lot of testing. Throughout the year we had iterated many different versions of reporting with our clients in an attempt to effectively communicate the value of what we do. Our Experience With See, Think, Do – A Reporting Framework was a big victory for us. Adapting Avinash’s framework for use at Mack Web was a breakthrough in our approach and certainly in effectively presenting how our efforts (heavily weighted in content and social media) affect the entire brand, revenue and all.


How We Accomplished (big) Goals with Content & Social Media Marketing (in just 10 months)

I wrote How We Accomplished (big) Goals with Content & Social Media Marketing (in just 10 months) in 2012 when we first began seeing the positive results of making ourselves a client. With the use of content, social, and email marketing along with SEO and concerted offline efforts, Mack Web was quickly gaining traction and momentum in the industry. It’s neat to see that this post was one of our most visited in 2013 as we are still making Mack Web a priority and it continues to pay off.


Make Friends not Followers: Targeting the Right People on Social Media

One of the biggest contributors to our growth in the latter part of 2013 was when we pushed toward that T-shaped specialization and invited an experienced Social & Community Strategist to join our team. Ayelet spearheaded a bunch of valuable efforts for our community and industry last year.  Make Friends not Followers: Targeting the Right People on Social Media was a delightful collaboration of interviews with several community managers from some of the best companies in the industry to determine their best approach for making proactive  friends instead of just passive followers.


On Processes and Predictability

I’ve always had a strength in systems and process development. I think it comes from the many years of teaching I endured. Because of this, I continually work with the team to develop systems and processes that will make our work more enjoyable, efficient, and certainly pave the way for the team to come.

In 2012, we threw out a whole lot of systems and processes. By the end of the year, I felt like giving up as nothing seemed to stick. Then finally, toward the end of  2013, something changed and our systems and processes started working.

Tyler is our minimalist. He’s always asking why and looking for ways to reduce effort and maximize efficiency. When he  wrote On Processes and Predictability to provide his take on the need and importance of process, I knew we were making progress.


Not Remotely as Expected

It’s quite fitting that we end our year in review with Not Remotely as Expected.  In 2013, Courtney, our beloved Content Strategist and voice of the Mack Web brand, decided to move to Chicago. At first we discussed keeping her on as a contractor, thinking that her relocation meant she couldn’t contribute as a full-time member of our team. As her move got closer, I realized I had overlooked the possibility of her remaining on our team, fully in-tact, remotely.

The way we work is changing. Everything from productivity to balance and how work is ingrained in our lives. We’ve been learning to adapt and evolve in a lot of ways here at Mack Web, and allowing for a flexible work environment this year has been such a benefit. We are passionate about the work we do and diligent about the people we work with. There’s no denying that our work lives are part of our lives as a whole and so learning to blend and balance the different parts is a natural part of caring for our incredible team as we grow.


What a journey running this company continues to be. Always so much to do and even more to learn. Maybe it’s the fresh taste of the New Year, but I’ve got a feeling that 2014 is going to be a great one. We wish you all of the abundance, joy, and satisfaction you can possibly handle.