This month’s NOK list is all about social media, a timely topic given those new Twitter changes that were just announced. (We’d like to deem it prescience on our part, but alas.) These articles all focus on something that remains constant amongst the frequent and inevitable changes to individual social platforms and their functionality: the importance of being human on social media. As automation and bots become more prevalent, establishing genuine human connections remains a smart and ultimately necessary strategy. These articles discuss how to build that strategy into your social efforts.
by Brett Relander
If you’re wondering why your social media isn’t getting the kind of engagement you’d like, or if you want to know how to build relationships with customers and future customers, Relander offer six great, simple reasons. Ultimately, you’ll build trust and loyalty with your customers if you approach social media from a human perspective.
by Jake Cain
A human approach on social media is never more important than when your company is dealing with customer service issues. The author mentions examples of companies who have incorporated an offline effort with their online effort, resulting in a big win in regards to customers trust and loyalty.
by Scott Schneider
Technology continues to advance and amaze us with the rise of bots. Where we have been working diligently to help companies understand how to be more human, especially on social media, Schneider reminds us of a coming challenge:
“How will agencies [and companies] maintain human authenticity in an automated, bot-led world?”
It comes down to the fact that agencies (and companies) must learn to embrace technology and understand how it will continually challenge us to re-shape what we do. But at the end of the day, we have to find a way to be human and connect with people.
by Jason Zook
This Crew post is a great reminder that growing your audience (whether it’s on social, through an email newsletter, or on your blog) is one of those things you can’t really find a shortcut for. It also speaks to the importance of being human when you’re trying to build the right audience from scratch. Those quality, passionate people you’re going after want value, consistency, inspiration, and the knowledge that someone cares. So ditch the superficial, short-lived hacks and start making human connections.