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MISSION: Authentic – An Authentic Mission from Mack Web

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Mack Web is now Genuinely. Learn more.

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The Situation

Mack Web has been working in secret, collecting vital information on the next evolution of marketing: basing your company’s organization and marketing on your authentic mission.

We firmly believe that keeping authenticity as your touchstone will not only allow your marketing to be genuine, adaptive, and engaging, it will also improve the overall health and happiness of your entire company. But you don’t have to take our word for it.

This crucial intel – which has the power to change the face of marketing forever – is stored in several secure locations around the world. (Well, our website.)

Your mission, should you choose to accept it, is to join us in our hunt for authenticity. We call it … MISSION: Authentic. Read More

Nuggets of Knowledge: December 2015

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Mack Web is now Genuinely. Learn more.

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In this, the last NOKlist of 2015, the whole team comes back together to offer you their chosen Nuggets of Knowledge. Just in case you’d forgotten how diverse that can be, here’s a little sampling of what’s on offer: reflections on both the ways of working and the joys (and miseries) of working, thoughts on the evolution of marketing in all its aspects, predictions for the future, and a defense of weirdness.

So, here you are. One last treat from the Mack Web team this year. Enjoy it and look forward to more great addition to the NOKlist archive in 2016! Read More

Nuggets of Knowledge: October 2015

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Something about falling leaves and shorter days must inspire sideways thinking because every article chosen for the October NOKlist is about taking a new perspective on an everyday topic, whether it’s approaching a specific project or reconsidering the way you work.

And since we also share our perspective on the issues presented, you get two new perspectives for the price of one.

You’re welcome.

For other deep thoughts, check out our Nuggets of Knowledge archive. Read More

Nuggets of Knowledge: September 2015

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With the onset of fall comes a natural tendency towards introspection and reflection. (Alternatively known as pouting out the window and bemoaning the gray weather). This month’s NOKlist is no different. We have, for your autumnal delectation, thoughts on productivity, the intersection of fashion and sustainability and gauging for authenticity, waging a blitzkreig war on your brain, why photos of wild horses beat out kitten gifs, and the nature of personal leadership.
Also, there’s a Wonder Woman cake. Just for the funny.

Check it out.

And, if you’re eager for more, check out our NOKlist archive, too. Read More

Nuggets of Knowledge: August 2015

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August is Big Picture Month for the Mack Web NOKlist. This month’s Nuggets of Knowledge are about looking at how things work together: how all things matter for the ultimate good of your brand, how to balance priorities and how to keep ideas alive beyond the moment, how to plan for the future of your designs and how to imagine the Future in all its glory. All fitting topics as summer draws to a close and we all prepare to head back to the grind.

There are also pandas.

If that’s not enough Mack Web amazingness for you, check out our previous issues of the NOKlist in the archive.

Read on to the pandas and perspective! Read More

Nuggets of Knowledge: July 2015

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July is an introspective month for Mack Web. This month’s Nuggets of Knowledge includes musings on the nature of the web (and society), the quest for inspiration, the benefits of human connection, making bold decisions, and the pursuit of inner light.

Deep stuff.

Or maybe the heat is affecting our brains. Who can say, really?

Either way, we’ve got some great thoughts for you this month and, if you’re itching for something to do, check out our NOKlist archive. Read More

Nuggets of Knowledge: June 2015

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Mack Web is now Genuinely. Learn more.

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Summer’s here! You know what that means?

Yep, it’s too hot for fancy intros. NOKlist, guys, chock full of social media savvy, productivity tips, methods for overcoming the fear of failure, and enduring through difficulty goodness. You know the drill.

(If you don’t know the drill, check out the Nuggets of Knowledge archive. You’re smart. You’ll pick it up quickly.) Read More

Nuggets of Knowledge: May 2015

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Mack Web is now Genuinely. Learn more.

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It’s a different month from last month, which can only mean one thing: NOKlist time. (Actually, it could probably mean more than one thing. Like bills and calendar pages and maybe a haircut. But this is the thing that matters right now.)

May’s Nuggets of Knowledge is one for both self-reflection and helpful tips. New approaches to strategy and brand voice, musings on the interaction of art and technology and bank robbers, and thoughts on learning and on working: these all lie before you. Exciting, right?

(And if you’d like to check out previous NOKlists, we’ve got a whole Nuggets of Knowledge archive.) Read More

Nuggets of Knowledge: April 2015

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Mack Web is now Genuinely. Learn more.

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Systems and design, quitting and creativity, a scathing denunciation of dickheads – such a collection of introspection, practical advice, geekery, and judiciously applied profanity can only mean one thing. That’s right, friends. It’s NOKlist time.

(If you’ve never had the pleasure of reading the Nuggets of Knowledge our team collects, check out the NOKlist archive.) Read More