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Beth Etter

The Importance of Building a Human and Authentic Brand – A Podcast

By | MISSION: Authentic, Web Marketing | No Comments

The-Importance-of-building-a-human-and-authentic-brand

Mack Web is now Genuinely. Learn more.

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Welcome to Stop 7 of MISSION: Authentic

What does it mean, as a company and a brand, to be authentic and human, and why does it matter? Those are the questions guiding the conversation between Mack Web CEO Mack Fogelson and web psychologist Nathalie Nahai.

The simplest reason is that being authentic and human is the best way to earn your customers’ trust. And earning their trust is the best way not only to attract their business but also to ensure that they amplify your brand awareness with their own powerful word-of-mouth recommendation.

In short, being authentic and human is an important way to build a successful business.

Mack and Nat, two experts in the field of humanizing brands and humanizing the web, engage in a 30-minute conversation about why and how a brand should embrace these characteristics and behave in an authentic way. Read More