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Think back to your last big purchase, let’s say a new oven.
You probably started out your search getting to know your options and narrowing down what features you wanted in the item you purchased (4 electric burners with a timer and a broil setting). Then, you tried to find out which oven was rated best for the features that were most important to you and was within your price range (your search might have taken you to Home Depot or Lowe’s to cost compare).
Somewhere between researching the item and actually buying it, you probably got input from friends, family, coworkers, online forums, or online reviews. Feeling overwhelmed by the sheer amount of info out there, you turned to the people or places you knew you could trust for unbiased reviews or feedback. You might have asked, is this brand better than another? Why does this one cost $200 more? Is that extra feature worth it? What oven do you have? Do you love it? Why?
We look for others’ feedback to validate our thoughts and help guide us in making the best decision or confirm that we made the right choice. Our desire to get others’ feedback before we make a purchase is what makes influencer outreach marketing so powerful, and therefore, important to many marketers. Read More