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What’s In A Name? Naming Your Company For Who You Are

By | Business Stuff, MISSION: Authentic, Web Marketing | No Comments

Naming-your-company-for-who-you-are

Mack Web is now Genuinely. Learn more.

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Welcome to Stop 3 of MISSION: Authentic

A rose by any other name …

Despite the many adages against making judgments based on first impressions – books and covers, etc. – we can’t quite help ourselves. First impressions are lasting impressions and they shape how we think about the person, the business, the organization we’ve just met. At least until we’ve managed to form a deeper acquaintance.

It simplifies matters tremendously to make sure that you or your business make a first impression that genuinely reflects who you are. That means naming your company with care. Read More

Make a New Friend (Literally)

By | MISSION: Authentic | No Comments

Llama Wall

Mack Web is now Genuinely. Learn more.

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Welcome to Stop 2 of MISSION: Authentic

Our new office has a lot of walls and our wall-llama needs some friends. We’re turning to you, our favorite people, to help make that happen.

It’s pretty easy:

1) Color your llama.

2) Tell us about him or her.

3) Take a picture and tweet or email it back to us.

4) Check the mission’s progress and be on alert for your next orders.

Win a thing! Our team will be voting on our favorite llama of those submitted by February 7th. Winner gets a llama of their VERY OWN! (No, not a real one.) Read More

MISSION: Authentic – An Authentic Mission from Mack Web

By | MISSION: Authentic | No Comments

Mack Web is now Genuinely. Learn more.

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The Situation

Mack Web has been working in secret, collecting vital information on the next evolution of marketing: basing your company’s organization and marketing on your authentic mission.

We firmly believe that keeping authenticity as your touchstone will not only allow your marketing to be genuine, adaptive, and engaging, it will also improve the overall health and happiness of your entire company. But you don’t have to take our word for it.

This crucial intel – which has the power to change the face of marketing forever – is stored in several secure locations around the world. (Well, our website.)

Your mission, should you choose to accept it, is to join us in our hunt for authenticity. We call it … MISSION: Authentic. Read More

Nuggets of Knowledge: December 2015

By | Nuggets of Knowledge | No Comments

Mack Web is now Genuinely. Learn more.

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In this, the last NOKlist of 2015, the whole team comes back together to offer you their chosen Nuggets of Knowledge. Just in case you’d forgotten how diverse that can be, here’s a little sampling of what’s on offer: reflections on both the ways of working and the joys (and miseries) of working, thoughts on the evolution of marketing in all its aspects, predictions for the future, and a defense of weirdness.

So, here you are. One last treat from the Mack Web team this year. Enjoy it and look forward to more great addition to the NOKlist archive in 2016! Read More

7 Steps to Authentic Influencer Marketing, Part Three

By | Outreach, Social Media, Web Marketing | No Comments

Mack Web is now Genuinely. Learn more.

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You’re now at the third and final stage of our influencer outreach marketing series. Remember, influencer marketing is the practice of building relationships and collaborating with influencers in order to increase brand awareness, build a community, and/or expand your network.

If you’ve missed the first two posts, you’ll want to catch up with those before continuing on to the last stage here. The first post will help you understand why influencer marketing is so important, what it can do for your brand, and how you get started. The second post will walk you through how to keep your focus on the right influencers and how to authentically engage with influencers in a way that will lead to more success when you are ready to send over a pitch. And speaking of sending over pitches, that’s where I’ll pick up this part of the series. Read More

7 Steps to Authentic Influencer Marketing, Part Two

By | Outreach, Social Media, Web Marketing | No Comments

Mack Web is now Genuinely. Learn more.

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In our series about working with influencers in authentic and meaningful ways, we’re now moving into Step 2 through 5 in this post. If you’ve come to this post before reading the first one on why you should collaborate with influencers and how to start your research, you can check it out here. For those keeping track at home, here are all the steps of the series: Read More

7 Steps to Authentic Influencer Marketing, Part One

By | Outreach, Social Media, Web Marketing | 2 Comments

Mack Web is now Genuinely. Learn more.

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Think back to your last big purchase, let’s say a new oven.

You probably started out your search getting to know your options and narrowing down what features you wanted in the item you purchased (4 electric burners with a timer and a broil setting). Then, you tried to find out which oven was rated best for the features that were most important to you and was within your price range (your search might have taken you to Home Depot or Lowe’s to cost compare).

Somewhere between researching the item and actually buying it, you probably got input from friends, family, coworkers, online forums, or online reviews. Feeling overwhelmed by the sheer amount of info out there, you turned to the people or places you knew you could trust for unbiased reviews or feedback. You might have asked, is this brand better than another? Why does this one cost $200 more? Is that extra feature worth it? What oven do you have? Do you love it? Why?

We look for others’ feedback to validate our thoughts and help guide us in making the best decision or confirm that we made the right choice. Our desire to get others’ feedback before we make a purchase is what makes influencer outreach marketing so powerful, and therefore, important to many marketers. Read More

Nuggets of Knowledge: October 2015

By | Nuggets of Knowledge | No Comments

nuggets-of-knowledge

Something about falling leaves and shorter days must inspire sideways thinking because every article chosen for the October NOKlist is about taking a new perspective on an everyday topic, whether it’s approaching a specific project or reconsidering the way you work.

And since we also share our perspective on the issues presented, you get two new perspectives for the price of one.

You’re welcome.

For other deep thoughts, check out our Nuggets of Knowledge archive. Read More

Nuggets of Knowledge: September 2015

By | Nuggets of Knowledge | No Comments

nuggets-of-knowledge

With the onset of fall comes a natural tendency towards introspection and reflection. (Alternatively known as pouting out the window and bemoaning the gray weather). This month’s NOKlist is no different. We have, for your autumnal delectation, thoughts on productivity, the intersection of fashion and sustainability and gauging for authenticity, waging a blitzkreig war on your brain, why photos of wild horses beat out kitten gifs, and the nature of personal leadership.
Also, there’s a Wonder Woman cake. Just for the funny.

Check it out.

And, if you’re eager for more, check out our NOKlist archive, too. Read More