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Nuggets of Knowledge: October 2015

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Something about falling leaves and shorter days must inspire sideways thinking because every article chosen for the October NOKlist is about taking a new perspective on an everyday topic, whether it’s approaching a specific project or reconsidering the way you work.

And since we also share our perspective on the issues presented, you get two new perspectives for the price of one.

You’re welcome.

For other deep thoughts, check out our Nuggets of Knowledge archive. Read More

Nuggets of Knowledge: September 2015

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With the onset of fall comes a natural tendency towards introspection and reflection. (Alternatively known as pouting out the window and bemoaning the gray weather). This month’s NOKlist is no different. We have, for your autumnal delectation, thoughts on productivity, the intersection of fashion and sustainability and gauging for authenticity, waging a blitzkreig war on your brain, why photos of wild horses beat out kitten gifs, and the nature of personal leadership.
Also, there’s a Wonder Woman cake. Just for the funny.

Check it out.

And, if you’re eager for more, check out our NOKlist archive, too. Read More

Nuggets of Knowledge: August 2015

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August is Big Picture Month for the Mack Web NOKlist. This month’s Nuggets of Knowledge are about looking at how things work together: how all things matter for the ultimate good of your brand, how to balance priorities and how to keep ideas alive beyond the moment, how to plan for the future of your designs and how to imagine the Future in all its glory. All fitting topics as summer draws to a close and we all prepare to head back to the grind.

There are also pandas.

If that’s not enough Mack Web amazingness for you, check out our previous issues of the NOKlist in the archive.

Read on to the pandas and perspective! Read More

Nuggets of Knowledge: July 2015

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July is an introspective month for Mack Web. This month’s Nuggets of Knowledge includes musings on the nature of the web (and society), the quest for inspiration, the benefits of human connection, making bold decisions, and the pursuit of inner light.

Deep stuff.

Or maybe the heat is affecting our brains. Who can say, really?

Either way, we’ve got some great thoughts for you this month and, if you’re itching for something to do, check out our NOKlist archive. Read More

How Our Culture Shaped Our New Office Space

By | Events, Mack's Musings, Miscellany, MISSION: Authentic | 3 Comments

Mack Web is now Genuinely. Learn more.

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Summer is by far my favorite time of year.

otterpops Mmmmm. Otter Pops.

The urban trails are full of people running or biking. The weekends are spent by the pool, hiking, or visiting friends. There’s always an opportunity for good food and free concerts in the park. The daylight lingers to afford us all some much needed play time. Rigid routines fade and it’s finally time for a change of pace. And Otter Pops are always on standby.

It’s mid-July and Mack Web finds itself more than half way through our 12th year of business. Lucky for us, this summer started with a bit more excitement than the usual change of seasons: a move to a brand new office space that we were fortunate enough to customize to match our collaborative culture.

I’ve got all the photos (and even a super awesome video) to share with you. But first, indulge me with a little history. Read More

Nuggets of Knowledge: June 2015

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Mack Web is now Genuinely. Learn more.

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Summer’s here! You know what that means?

Yep, it’s too hot for fancy intros. NOKlist, guys, chock full of social media savvy, productivity tips, methods for overcoming the fear of failure, and enduring through difficulty goodness. You know the drill.

(If you don’t know the drill, check out the Nuggets of Knowledge archive. You’re smart. You’ll pick it up quickly.) Read More

Nuggets of Knowledge: May 2015

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Mack Web is now Genuinely. Learn more.

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It’s a different month from last month, which can only mean one thing: NOKlist time. (Actually, it could probably mean more than one thing. Like bills and calendar pages and maybe a haircut. But this is the thing that matters right now.)

May’s Nuggets of Knowledge is one for both self-reflection and helpful tips. New approaches to strategy and brand voice, musings on the interaction of art and technology and bank robbers, and thoughts on learning and on working: these all lie before you. Exciting, right?

(And if you’d like to check out previous NOKlists, we’ve got a whole Nuggets of Knowledge archive.) Read More

Nuggets of Knowledge: April 2015

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Mack Web is now Genuinely. Learn more.

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Systems and design, quitting and creativity, a scathing denunciation of dickheads – such a collection of introspection, practical advice, geekery, and judiciously applied profanity can only mean one thing. That’s right, friends. It’s NOKlist time.

(If you’ve never had the pleasure of reading the Nuggets of Knowledge our team collects, check out the NOKlist archive.) Read More

How to Lead with Meaning in Your Marketing

By | Building Community, Business Stuff, Mack's Musings, Social Media, Web Marketing | No Comments

Mack Web is now Genuinely. Learn more.

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There are a whole lot of companies who have been changing the face of business, and our world, with a very simple approach: prioritizing meaning over money. Rather than just make a profit, they recognize they’re here to do something bigger. They want to use their businesses to be agents for change and to build durable, worthwhile companies that leave a mark on our world.

Often referred to as mission-driven, companies who value purpose over profit experience a number of advantages. Their employees are happier and more engaged; they stay longer and make bigger contributions. Mission-driven companies also have a better understanding of their value and how to use it to retain a strategic advantage over the competition. As a result, they attract much more passionate customers.

The biggest caveat to this concept is that it can’t be just for show. To reap these benefits and connect people to your brand, your company must genuinely communicate your meaning beyond money with an authenticity that comes directly from your core.

The trick is to lead with meaning while, at the same time, effectively marketing your product. The best way to do this is by completely intertwining them so that no one thinks of your product without considering your meaning, and no one ponders your meaning without connecting it to your product.

This can be accomplished in a few ways. Read More