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Leading From Purpose

Leading From Purpose: What It Takes to Win

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From tenacity and industry-disrupting customer experience to grit and living your company’s purpose, here are some resources that will help your organization with some inspiration to push through the hard stuff, stand out, increase your team’s happiness, and achieve even more growth.

Lessons in Tenacity from the Co-Founder of Foursquare – First Round
In his recollection of Foursquare’s early days, Dennis Crowley narrates the game-changing moments for the company that weren’t so easy to come by. His tenacity as a founder — through his personal identity, confidence, focus, culture, grit, and telling his company’s story — has evolved greatly over the years. Crowley’s ability to stay the path and trust the process has brought great success to the company Read the article


PlanGrid’s Playbook for Startups to Crack Big, Established Industries – First Round Review
PlanGrid brilliantly used a minimum viable product to connect with their ideal customer and learn how to evolve to better serve them—a shining example of how to build a durable company in the digital age. Their approach toward mapping their customer’s journey and remove their roadblocks was so effective, they disrupted an entire industry Read the article

How to Foster Psychological Safety in Remote Teams – NOBL
When you spend your work day online rather than physically in an office,  there’s a different set of rules and ways of working that apply. NOBL walks through how working remote goes deeper than using Slack and Google docs. Read the article

 

Why Your Organization is Getting Sales and Marketing Wrong – Mack Fogelson
In Mack’s latest post, she details a formula for integrating purpose into the efforts of your most externally facing teams like sales, marketing, and customer experience, and how that impacts growth in your organization. Read the article

 

Grit: A Complete Guide on Being Mentally Tough – James Clear
This is a great read by James Clear with a ton of resources on what grit really is and how to develop it. Grit is committing to the hard stuff that comes with the day-to-day after many, many months or years. It’s built through failing, getting things really wrong, and having the passion and perseverance to start over and continue iterating to make what you really want a reality. Read the article

Other good stuff
Are you a nonprofit organization? Mack is giving a NextAfter webinar on Tuesday, April 18th at 11am PT on how to achieve greater results through authentic fundraising.

Did you miss the last newsletter? You can access previous issues here.

 

Leading From Purpose: Customer Experience

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Experience is a loaded term these days and requires the continuous optimization of, well, everything. Unparalleled interactions with your customers are expected through any method and on any channel. Here’s a few things we’ve been reading on how you can bake a better experience into your DNA.

Customer Experience by Design – Carla Johnson
For better or worse, customers no longer believe your advertising alone. You must earn (and keep) your customers by fighting for and exhibiting your purpose through your actions and the experiences you provide. Read the article


The Rise of Consumer Activism in an Era of Distrust – Edelman PR

A recommended read from Jeff Pundyk (@jpundyk) at The Economist, we love the model for consumer activism where the strength in relationship with a brand can go from indifferent to committed — all depending on how well the brand is articulating and living their values and purpose. Read the article

Making Design Core to the Agile Process – Salesforce
“Too often teams jump into building before developing a clear definition of the problem. To innovate, we needed to pause and ask ourselves the why.” Read the article

 

Evolve or Die: How Purpose and Authenticity are the Future of Brands – Mack Fogelson
The way purpose shows itself inside your organization is inextricably linked to how your company is perceived on the outside. Note slides 104 – 138 in Mack’s most recent talk on evolving your approach to growth. Read the article

 

How to Optimize for a Mobile Experience that Converts – Talia Wolf
Being responsive — in the digital sense — is no longer enough. The value of your customer experience diminishes greatly with poor execution of your mobile strategy. Read the article