Your mission, should you choose to accept it: Team up with us as we move toward our objective – an understanding of the definition and importance of authenticity, which will culminate in us arriving at a currently classified destination.
We’ve got the tech, we’ve got the all-black tactical gear (black is very slimming), and we’ve got the ordinance. Okay, we’ve got llamas and gummy bears. Our mission is authentic, not impossible. Don’t worry. Nothing’s going to self-destruct.
Mack Web’s going on a mission and we’re taking you with us. We’ve got an objective in mind. You’ve got the plan, you’ve got the llamas, you can get the supplies. Over the next few weeks, keep an eye on our blog or your email or #AuthenticMission for the next steps. And, when in doubt, check this page for everything you need to know – we will update this page as the mission proceeds. (We’re making it pretty easy for you.)
Track your progress on our new operation by moving your llama around the game board. There’s some cool stuff along the way and a party at the end. (Well, we’re having a party, anyway.) Can’t wait to see you in the shadows. (Or not see you, as the case may be.)
Your Progress in Mission: Authentic
Stop One: Our New Digs
Our new digs: To get where you’re going, you have to start from the right place. Read it.
Stop Two: Cultivate an Asset
Cultivate an asset: Make a new friend and then introduce us. (Also, win a thing! Yay!) Color it.
Stop Three: Pick a Good Alias
A rose by any other name … just wouldn’t work right. Read it.
Stop Four: Improvise
Pop quiz (But there’s no right answer. Waaay better than high school): Who’s authentic? Tweet it.
Stop Five: Regroup and Conquer
The team’s got some thoughts. Read it.
Stop Six: Safe House
You’ve made it this far! Take a break, refuel. Eat a gummy bear. (That’s what we’re doing.)
Stop Seven: Get the Intel
Now it’s our turn to introduce you to someone awesome. You’re welcome. Listen to it.
Stop Eight: Hang on Tight
Nothing to do but wonder … are we there yet? Are we there yet? Are we there yet? Tweet it.
Stop Nine: Finish
Mission accomplished. PARTY! Ever partied with llamas? No, we haven’t either. But we bet it’s a kickin’ party! (Get it? Kickin’?) Learn more.