LEAD
FROM PURPOSE

Outmaneuver your competition.

“You will never find another company who will care as much about your company as Genuinely.”

– Justin Demers/Co-Founder

shreal

Purpose is your competitive advantage.

We have come to a place in our world where your company can no longer gain a sustainable, competitive advantage without every aspect of your organization living and breathing your purpose.

Today’s consumers see through ‘marketing’ and expect authentic, consistent, personalized experiences in every interaction.

Your employees are looking for more meaning in their work, and need to understand how your purpose — and theirs — applies to their day-to-day.

People have more choices in how they connect and consume. You must shape and market in a way that goes beyond what your company sells or solves to who your company is.

The challenges of the digital age cannot be solved by hiring another agency of record or with new software and tools.

The work to outmaneuver competition goes deeper than brand strategy and mission statements. It requires a parallel path between your employees and your customers and it starts with purpose.

73% 

of people care about the company, not just the product, when making a purchase.
– BBMG

The case for purpose.

We have helped companies integrate and build a roadmap from purpose, optimize their sales, marketing, and customer experience strategies, and experience:

81
average annual increase in leads
18
average annual increase in conversion rates
111
average annual increase in new customers
365
compound annual growth

The opportunity is now.

While 84% of executives believe an organization that has shared purpose will be more successful in transformation efforts, and 81% believe purpose-driven firms deliver higher-quality products/services, only 37% believed that their own business model and operations were aligned with their company’s purpose (Harvard Business Review – The Business Case for Purpose).

The gains of a purpose-driven approach.

Companies who embody purpose in their organization experience:

More customers
Growth & innovation
Stronger connections
Employee satisfaction
Competitive Advantage

85% 

of purpose-led companies showed positive growth.
-Harvard Business Review/EY

We can help you evolve.

Genuinely is a consultancy and training firm that evolves and aligns strategy for sales, marketing, and customer experience teams in mid-market organizations and rapidly growing companies. We believe the world would be a better place if more companies had the courage to live and operate from their purpose, and trusted it was a better path to profit.

From the foundation of purpose, we bring clarity and growth through observation, analysis, collaboration, training, and mentorship. We empower leaders to build more durable, competitive brands.

We come with many layers: those formed from 14 years in digital strategy, community, user and customer experience, SEO, SEM, and customer acquisition; and those that have helped us become teachers and trusted advisors to companies around the world.

Learn how we can evolve your organization. 
What we do