More share buttons
Share on Pinterest
There are no images.

Sometimes Small Changes are Simply Small Changes

By April 24, 2014Miscellany

You may have noticed something different …

If you’ve been paying attention, you may have noticed a small change in our company branding recently.

Old Logo

(If you haven’t been paying attention, you probably won’t have noticed. It’s that small. We don’t blame you.)

If you weren’t paying attention or you had that niggling feeling that something was different but you couldn’t put your finger on it, we’ll be kind and fill you in. (That was the team consensus, anyway. Some people wanted to create a “Spot the Difference” puzzle and make you all guess. But we overruled that jerkface.)

We dropped the “Solutions” from our name.

 New Logo

Mack Web Solutions is now, simply, Mack Web.

Purely cosmetic, but less traumatic than a nose job

Now, sometimes a name change can be an indication of a significant shift in the company: personnel rearrangement, policy adjustments, hostile takeovers.

The reason behind this one?

Well, the long answer is that back in the day (like 10 years ago; seriously, we’ve been around that long), we used to be a web design and development company. And in those days, “Solutions” matched what we did. We solved web things, provided solutions for the web. Which is not so much our thing any more.  So we wanted to drop that from our name.

Also, we got tired of typing “Solutions” all the time.

That’s our deep, dark secret. We’re lazy typists.

And everybody calls us “Mack Web” anyway. Heck, we call us that.

So, we just, kinda … made it official.

We’ve made the change on our stationery and our letterhead. Our URL will shortly follow (never fear, we will be redirecting the heck out of everything). We’re changing it to mackwebteam. ‘Cuz, y’know, truth in advertising. Mack Web, though named for our eponymous leader, is the team.

A happy little pod of specialized experts, here to build your brand and your community.

That’s us.

Don’t freak out

Anyway, none of this is a big thing. We just didn’t want anyone to suddenly be unsure of who we are.

And just to verify that we’re still us, like a CAPTCHA in reverse, we present you with this:

Llama logo

Mack Web … with llamas.

All is right with the world.

Author Courtney Brown

More posts by Courtney Brown

Join the discussion 2 Comments

Leave a Reply