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An Integrated Approach to Video (Mack’s Slide Deck from #WistiaFest)

An Integrated Approach to Strategy

Video is an incredibly powerful tool that is integral to creating a connection with your customers. But it takes a whole lot of channels and a whole lot of effort —in addition to video—to build your brand and your community and to accomplish goals for your business.

Like social media, email marketing, search, other forms of content, and offline efforts, video is just one tool that needs to fit into a larger marketing strategy.

This slide deck is a case study of the first time that Mack Web used video in our integrated marketing strategy. Inside you will find our roadmap. Our process. What we actually did: the goals we set, the strategy we followed, what we measured, and how it all turned out in the end.

(Feel free to walk through the deck yourself – it’s pretty self-explanatory – or have Mack walk you through it by watching the video of her WistiaFest talk.)

The Videos

If you’d like to see the actual videos that we created, take a peek at these. Each video provides a community building tip and a little Mack Web personality. Creating the videos this way really helped us to build brand awareness and a connection with our audience and to earn sign-ups for our community building guide:

Why Build a Community

Building Community Takes Personality

Building Community is a Team Effort

Make Friends with Other Communities

Our Guide to Building Online Communities is Finally Here

But Wait, There’s More

If you really want to experience the power of video, check out these speaker intros that Wistia created for each of the speakers at #WistiaFest. What a great way to honor each speaker and raise the energy level in the room before taking the stage.

I bet you can’t name anything that rhymes with Fogelson.

 

Author Mack Fogelson

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