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Nuggets of Knowledge: June 2015

By June 25, 2015Nuggets of Knowledge

Mack Web is now Genuinely. Learn more.

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Summer’s here! You know what that means?

Yep, it’s too hot for fancy intros. NOKlist, guys, chock full of social media savvy, productivity tips, methods for overcoming the fear of failure, and enduring through difficulty goodness. You know the drill.

(If you don’t know the drill, check out the Nuggets of Knowledge archive. You’re smart. You’ll pick it up quickly.) 

Ayelet’s Pick

50 Companies That Get Twitter – and 50 That Don’t

by Belinda Parmar



Sometimes I look at companies on Twitter (especially ones that I’m reaching out to with a complaint or suggestion) and wonder “What the hell are they thinking?!” Maybe they’re sending the same responses to everyone who complains. Or they engage someone who has a complaint on their public Twitter feed rather than taking the discussion offline. Or, worst of all, they simply never respond to the tweet from a customer. All of those are big mistakes on Twitter (and other social networks). Companies can so easily forget that their customers are, in fact, people, not just a site traffic number or a conversion-waiting-to-happen.

Long story short: this study about the companies on Twitter breaks down the ones who are the best and worst at expressing empathy (defined as promoting “reassurance, authenticity, and emotional connection”) with their followers on social media. There are some great role models for all of us to emulate in here.

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Mack’s Pick

Grit, Gardening & Gratitude

by Allison Schultz



I’ve been getting back into running these days. I remember seeing an article recently in a running magazine about a marathoner, and that the miles a marathoner runs can either build her up or drag her down. It’s all in how she sees it.

It really doesn’t matter what you’ve got going on in your life – running a business, raising kids, going to school, training for a race, working at a job you may or may not like – it can all seem easy or hard at any given time. And that choice is always up to you.

Ali talks about this in a recent post on Reboot. I love this line:

“When I think of resiliency, I think of the ability to show up everyday and be present for what shows up to meet you.”

Every day I’m working on remembering that even when things are hard, I always have a choice and that I don’t have to feel (or act) burdened. I’m learning to see these miles as something that makes me stronger and helps me become more of who I’m meant to be.

There’s lots of great inspiration in there. Enjoy.

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Nat’s Pick

The 4 Types of Productivity Styles

by Carson Tate



When it comes to time-management and productivity, finding the right set of tools to stay organized can be quite a conundrum. Enter the phrase “planning & productivity” into Google search and you will be inundated with blog posts, talks, and lots and lots of tools.

So how do you find the right tool(s) to get organized? Hopefully, this post will help you discover the types of tools you need to get organized. The post includes four profiles: the Prioritizer, Planner, Arranger, and Visualizer. The goal? To help you determine the profile(s) that best match your personality, which in turn, will help you find tools that suit your productivity style (each profile includes a list of recommended tools you can try out).

It took me a while to discover my preferred method of organization (which, if you were curious, is Basecamp, a planner, and colored markers). I hope this post helps you eliminate some of that work and easily find the tools you need to stay organized and productive.

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Olivia’s Pick

Take the plunge: how to master your fear of failure

By Ashley Read



If you’ve ever let the fear of failure hold you back from doing something (guilty), you will love this article on the Crew blog.

It explains why – thanks to that darn negativity bias and our evolutionary cognitive predispositions – fear gets in our way quite often. It then offers some ways to overcome that fear of failure and prevent it from holding you back. What I love about this article is that the methods it describes are specific, simple, and powerful, and they’re realistic for any of us to do.

Enlightening and totally relatable, this article is like a helpful little nudge toward a different mindset and perception.

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Rebecca’s Pick

Three Tasks You Should Do Every Day to Stay Happy and Productive

by Whitson GordonJay Shirley



When my husband shared this article with me a few weeks ago, I thought it was his thinly veiled attempt at telling me something. (In his defense, I had been eating Denali Extreme Maximum Fudge Moose Tracks ice cream straight out of the carton with a spoon and binge-watching Wings reruns.)

But the title has everything you could possibly need to get me to click through:

1. Be happy? I like being happy.
2. Be productive? Check, check!
3. And I only have to do three things? Dude, sign me up!

In this short post, Whitson Gordon shares the three things that Jay Shirley identifies daily to get the best start of his day: I must, I should, I want.

The intent is to identify one thing in each category at the beginning of each day, and by doing so, you set the right tone toward achieving happy production (or is it being productively happy?).

For me, the greatest benefit has been actually identifying those things that I want to do (which usually get the axe when time is limited). You’d think that by adding in the “wants,” I would be compromising the “musts” and “shoulds,” but it’s quite the opposite. By focusing on those activities that make me happy and moving towards them, I have increased energy for everything else.

Plus, the ice cream remains in the freezer, which is a win-win for everyone.

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Nuggets of Knowledge June 2015

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