Category

Outreach

7 Steps to Authentic Influencer Marketing, Part Three

By | Outreach, Social Media, Web Marketing | No Comments

Mack Web is now Genuinely. Learn more.

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You’re now at the third and final stage of our influencer outreach marketing series. Remember, influencer marketing is the practice of building relationships and collaborating with influencers in order to increase brand awareness, build a community, and/or expand your network.

If you’ve missed the first two posts, you’ll want to catch up with those before continuing on to the last stage here. The first post will help you understand why influencer marketing is so important, what it can do for your brand, and how you get started. The second post will walk you through how to keep your focus on the right influencers and how to authentically engage with influencers in a way that will lead to more success when you are ready to send over a pitch. And speaking of sending over pitches, that’s where I’ll pick up this part of the series. Read More

7 Steps to Authentic Influencer Marketing, Part Two

By | Outreach, Social Media, Web Marketing | No Comments

Mack Web is now Genuinely. Learn more.

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In our series about working with influencers in authentic and meaningful ways, we’re now moving into Step 2 through 5 in this post. If you’ve come to this post before reading the first one on why you should collaborate with influencers and how to start your research, you can check it out here. For those keeping track at home, here are all the steps of the series: Read More

7 Steps to Authentic Influencer Marketing, Part One

By | Outreach, Social Media, Web Marketing | 2 Comments

Mack Web is now Genuinely. Learn more.

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Think back to your last big purchase, let’s say a new oven.

You probably started out your search getting to know your options and narrowing down what features you wanted in the item you purchased (4 electric burners with a timer and a broil setting). Then, you tried to find out which oven was rated best for the features that were most important to you and was within your price range (your search might have taken you to Home Depot or Lowe’s to cost compare).

Somewhere between researching the item and actually buying it, you probably got input from friends, family, coworkers, online forums, or online reviews. Feeling overwhelmed by the sheer amount of info out there, you turned to the people or places you knew you could trust for unbiased reviews or feedback. You might have asked, is this brand better than another? Why does this one cost $200 more? Is that extra feature worth it? What oven do you have? Do you love it? Why?

We look for others’ feedback to validate our thoughts and help guide us in making the best decision or confirm that we made the right choice. Our desire to get others’ feedback before we make a purchase is what makes influencer outreach marketing so powerful, and therefore, important to many marketers. Read More