7 Steps to Authentic Influencer Marketing
Whether you’re buying a new oven, searching for a new dentist, or want ideas for your next weekend vacation, you probably turn to people who you trust for recommendations. Most people do. You can take this word-of-mouth effort to the next level for your brand by doing influencer marketing: building relationships and collaborating with influencers who have sway in your target market.
In this three-part series, we’ll walk you through everything — from finding the right influencers, to connecting with them, to developing and sending the pitch.