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seo Archives - Genuinely

Optimize Your Website Design for Better SEO

By | Web Marketing | One Comment

Many people treat SEO and web design as though they are two separate entities, like mind and body. But every good ninja knows that you must harness both to be a fully realized being. In the same way, correct optimization of your site and good design are both important factors.  When they are done well, you can boost traffic to your website, communicate your branding, and provide a satisfactory user experience.

We’ve brought together the wisdom of the best SEO and web design sensei to aid you in your quest to become a design-optimizing ninja.

And, just in case your goal is not self proclaimed ninja-hood (which is hard to believe, ‘cuz who wouldn’t want to be a scrabble-playing…er, I mean kung-fu fighting ninja?), you should read the articles anyway. Maybe you could be an optimization cowboy. Or astronaut.

Without further ado, let the training begin:

1) 10 Excellent SEO Tips That Will Improve Your Web Design
This article covers the basics, i.e. the things you need to make sure you’ve accounted for in order to have your site optimized and at its best. It answers such pressing questions as: Is your site navigation search engine friendly? Can search engine spiders read your content? Are your URLs friendly? and much, much more.


2) Top Five SEO Design Mistakes
Shari Thurow covers five design mistakes that could prevent your site from getting crawled. Learn why splash pages are a pain and the importance of striking a balance between HTML text and graphics. This is a great article for those getting started on a website design or for those who want to see how their existing site stands up.


3) Designing for SEO: 5 Key Elements to Include
If you’re short on time, this is a quick read that covers some of the basics: how you can optimize visual prompts (i.e. calls to action), why you should steer clear of building your site in Flash, the importance of a blog, and why fatty footers are beneficial.


4) Designing for SEO
Want to understand what effective SEO looks like? Justin Taylor explains how you can create a well-designed site with excellent on-page optimization, and have the best of both worlds.

Designing for SEO


5. Blog Design for Killer SEO – Infographic
“This is great,” you say, “but what if my online presence is a blog? How does designing for SEO translate to that arena?”

And to your query, we say, “Never fear! Cyrus Shepard created a stellar infographic (and blog post) covering Blog Design Tips for Killer Optimization.

 

Blog Design for SEO

Assuming you’ve checked out the resources above, you should now be a fully-optimized-design ninja! Go use your newfound stealth and skills to bring peace and justice to the SEO/design world…or sit in a sewer below the streets of New York City and eat pizza with giant talking turtles. We’d say either option is a win.


SEO 201 (Link building with a shocking lack of zoology)

By | Web Marketing | 2 Comments

As promised (well, sort of….vaguely referenced, more than actually promised), we’ve put together the Advanced Class on Basic SEO.

We know, we know. It sounds like a contradiction, but it’s not. The world of SEO is wide and varied and rises from a deep foundation of technical computery know-how. The Advanced Class on Advanced SEO would plumb the depths of the technical computery know-how.

Which we’re not doing today.

Hence the Advanced-Basic dichotomy.

Okay, now that we’ve got that cleared up, we can start talking a little bit about what happens after you optimize your website.

Advanced Basic SEO

After the beginning comes…the middle.

So in our last little chat, we pointed out that website optimization was the way to guarantee that the search engines know what you’re talking about.

The next step is to convince them that you know what you’re talking about.

Since there isn’t some mighty Search Engine Judiciary before whom you can go make your case, you have to convince them through action.

And, even more unfortunately, it’s not your action they want to see. The search engines’ trust in your knowledge directly correlates to the trust placed in you by…well, everyone else.

They measure this trust by the way people respond to your site: user behavior, social signals, and, above all else (for the time being, at least), links to the various pages.

So in order to start convincing the search engines that you are neither a raving lunatic nor a honey-tongued conman, you’ve got to start building some links.

Pride goeth before, y’know, crimson-eared embarrassment and red-cheeked frustration.

Okay, before we go any further, a small public service announcement: unlike first stage SEO, which can certainly be attempted by gifted amateurs, link building without professional help is…inadvisable.

Not because you’re not smart enough or nice enough or charming enough.

Gosh darn it, people like me

We firmly believe that you are all of that and more.

But building links is, quite honestly, time consuming and doing it well (intentionally, anyway) requires a deliberate strategy and tools that just aren’t particularly economical for internal marketing teams. SEO agencies, who have more than one client/account, get a lot of use out of those tools and they end up paying for themselves.

Unfortunately, this is usually not the case for the Lone Rangers out there. Even with trusty Silver and faithful Tonto.

And thus endeth the PSA.

You are still absolutely welcome to try it on your own or to learn as much as you can so that agency involvement can be at a minimum. We have a great deal of faith in human ingenuity and determination.

(And the music swells as we take a moment to reflect on Galileo and Eli Whitney and Marie Curie and Neil Armstrong and Buffy the Vampire Slayer and whoever invented duct tape).

Buffy brings us hope for humanity

(Because what inspires more faith in humanity than a tiny little girl battling evil with a rocket launcher?)

Foundations (of the metaphoric masonry, not cosmetic, kind)

Okay, moving right along.

Before you can really get started on improving or building your link profile, you kinda need to know what you’re working with.

If you have a brand, shiny new website, you got nada and it doesn’t matter. You get the lucky, lucky task of starting from the ground up with your completely non-existent authority and building the content and social engagement that you need. (So go ahead and skip down a bit to the tips on actually doing that stuff).

But, honestly, very few people are starting from scratch. If you’re trying to improve the placement of an existing website or a recently redesigned site, you need to know where you stand before you can start moving forward.

The tool that we typically use for this is one you need a (paid) subscription to get the most out of. SEOMoz’s Open Site Explorer can give you a pretty good picture of all the links leading to just about any website. It tells you what sites and pages link to you, the vital metrics of those sites/pages, what page on your site the links lead to, and what text forms the link (also known as anchor text).

Alternatively, some people use Majestic SEO’s Site Explorer to gather the same information.

However you get it, this information allows you to get the low down on who already links to you. Is it a lot of bloggers? A lot of directories? A lot of local businesses or industry partners? Do they all link to your homepage or do they go deeper? Are they all using branded terms? Are they using keyword-rich anchor text? Are they coming from authoritative sites or are they junk?

Only once you know what you’ve already got, can you start to figure out what more you need.

The good news here is that you can get a 30-day free trial of all Moz Tools, including Open Site Explorer. So if you don’t have an agency to do it for you, you can test it out all on your own.

Illicit Identification

Well, okay. Only sorta. But who doesn’t love some good alliteration now and again? One of the best ways to identify the links that you may want is to take a look at what your competition (the ones that are actually doing better than you, not the ones that you’re grinding into the dust with a wink and a smirk) already has.

This can be done by running a back link profile on them with tools like Open Site Explorer or through the tools that take it one step farther and break down those link profiles into link types: blogs, directories, commerce sites, business sites, etc.

There are a lot of tools that do this (usually for a fee) including Citation Labs’ Link Prospector or Wordtracker’s Link Builder.

You can also just use that good old human ingenuity and your knowledge of your industry to figure out what links might be valuable. (Galileo and duct type, remember?)

Once you’ve identified what you don’t have and where you might find it, you gotta start figuring out how to get it.

Actual link buildage, part I: carefully hand-crafted works of art

There are two basic approaches to building links and they are, by no means, mutually exclusive.

The first of these is manual link building. This has rather gone out of fashion in favor of the second method (no, we’re not telling you what it is yet. Patience, as our nanny would have stressed, had we actually had a nanny, is a virtue. Don’t you want to be virtuous?), because it is time consuming and usually only results in a single link at a time.

It remains, however, an effective method of going after any specific, particularly high-profile links you may wish to attain (like .gov or .edu links). Manual link building involves identifying the website you want a link from, figuring out what it would take to get one, and then making it happen.

Sometimes this can be as simple as writing the right piece of content, sometimes it may involve completely overhauling your site to match up to the standards of your desired linker. And then, horror of horrors, you have to actually ask for the link.

Like we said, this isn’t the most efficient way to get links, but it still may allow you to net the really, really big ones.

Actual link buildage, part II: virtual word-of-mouth OR convincing everybody you’re smart OR working smarter, not harder

The second method of building links is a little thing we like to call content marketing.

(Uh, not that we made up the term or anything. ‘Cuz we can’t take credit for that.

Many other brilliant things, like…hitting up the local candy stories to replenish our snack cupboard, yes.

Our super pretty Pinterest boards, also yes.

Coining the term, “content marketing”…not so much).

Content marketing, oddly enough for something so seemingly self-explanatory, actually does not start with creating and marketing your content.

It starts with finding your online community. This is usually an amalgam of your partners, your peers, your thought leaders, and your customers. Who is online? Where? Are they bloggers? Forum participants? Are they on Twitter? Facebook? LinkedIn? How can you reach out to them? How can you build actual relationship with them?

Step Uno: The intro & a little judicious flattery
Building relationships begins by engaging on the outlets where they already are. Don’t be pushy or blatantly self-promotional. Just comment on their blogs or retweet their tweets with genuine responses:

“Really liked the post. I, too, think that it is a shame that there are so few monkey trainers in Fort Collins. But, hey, did you hear about that guy in Boulder…”

“Fort Coloradoans need to make one of these! RT: @REI Bikes Infographic: Cyclists: Are You With the Right Bike? http://www.rei.com/features/infographics/bike.html.”

Step Dos: Slyly demonstrate your knowledge (without being a know-it-all, show-off, smarty-pants of the Book 1 Hermione Granger kind)
Once you’ve start to engage and get some name recognition, once you’ve built some legitimacy with the blogger and his audience, you’re allowed to start referring to what you yourself have created in terms of content:

“I noticed that you were lamenting your lack of information on the basic nutritional needs of the naked mole rat. It just so happens that I have an entire recipe collection of naked mole rat favorites inspired by my little hairless buddy Hephaestus. I recommend starting with the Soil Supreme. nakedmoleratcuisine.com/soil-supreme.”

(Uhhh…not a real website. in case you were wondering. sorry, folks).

(And, okay…I guess we managed to work in a little zoology…)

There is an art to conducting blog comment conversations. It basically consists of behaving like a human being with, y’know, manners.

Step Tres: Start seeing the content gaps and filling them. Like Hans Brinker at the dike.
Once you get to know your community, you’ll start to get a feel for what information they crave. What do they constantly gripe about? How can you help? What do they not even know they’re missing?

Create the content that they need and don’t be afraid to let them know you’ve done it.

“Hey, last week you were pointing out that you didn’t know any women in the monkey training industry. I’ve put together a list of all the women I know and then asked them to list more. Feel free to take it and share it with all those discontented female monkey owners out there.”

Step Quatro: Rinse & repeat until they love you
The idea is that you become a source of such consistently entertaining and useful knowledge that eventually people start disseminating your content without you having to ask.

(And in case the well occasionally comes up dry – which it will – here’s some inspiration for creating content of all kinds).

While the dream is that they may do this without your prompting, the truth is, you may have to reach out at first.

If there’s someone that follows you on Twitter and has a large audience, get in touch with them. Find common ground through tweeting, blogging dialogue, emailing, phone calls, even meet-ups and conferences. Become someone who can be comfortable asking for re-posts, guest blogging, or re-tweets. Show them they can trust you, that you know your stuff. 

And demonstrate the behavior you want to follow. Share the good stuff you find. Like it, tweet it, reference it.

Eventually they’ll pick up on it and realize that you’re good, knowledgeable people. Then and only then will they start taking the burden off your shoulders. Reciprocity is a beautiful thing.

(The bonus, of course, is that you also get a friend and maybe even mentor out of the deal. Double win!)

Of course, there’s more to it than this

That’s the thing about this stuff..there’s always more. There’s all kinds of things you can do with social media, with local search, even with content marketing. Multimedia: videos, infographics, webinars, and podcasts. We haven’t really gone into the nitty gritty.

Part of that is because this post is already long enough, thank you very much.

Part of it is because…well…we do make our living on this stuff. We can’t tell you all of our secrets.

And part of it goes back to Eli & Marie & Buffy: you are capable of this kind creativity. You can think of ways to connect with your audience, you can think of content to whet their appetites. You know them better than we do. Our intent here is just to get you started. You can take it from here.

(And in case you’d like a little bonus, here’s a neat list of link building strategies. Take ‘em with a grain of salt, especially the directories as you want to be careful not to get accidentally caught up in any link-trading nonsense).

So, go. Run free. Invent the next duct tape.

We’ll be here. Just in case you need us.

 

 

Wanna copy my homework? A guide to the #mozcon lineup

By | Events | 13 Comments

MozCon is going to be epic. Three whole days of amazing speakers (did you know there are 24?!), making new friends, and getting smarter (my brain is going to be huge). But before I go, I’ve decided to put in some hustle and do my homework so that I can get the most out of the conference. Lucky for you I’ve decided to share.

Here’s the low down on the lineup at MozCon (in order of appearance). I have also provided a suggested MozCon game plan, after the speaker breakdown, below:


Paddy Moogan

What Paddy does:
Paddy works for Distilled as an SEO Consultant.

Twitter:
@paddymoogan

Google+:
https://plus.google.com/u/1/104334957300160196129/posts

What Paddy is speaking about:
Link Building

Some stuff about Paddy:
Paddy is the perfect mix between knowledgable, practical, and technical. Paddy’s blog provides valuable, actionable posts (lots of creative ideas and tips about building quality links). I absolutely love Paddy’s post on “Why Knowing Everything About SEO Doesn’t Mean Shit”. That post, my friends, is what makes Paddy awesome.

Stuff Paddy wrote:
http://www.paddymoogan.com/2010/12/31/why-knowing-everything-about-seo-doesnt-mean-shit/
http://www.distilled.net/blog/seo/7-types-of-content-to-get-traffic-and-links/
http://www.paddymoogan.com/2012/07/02/infographic-link-building-using-buzzstream/

 


Jon Colman

What Jon does:
For the last four years, Jon has done Agile SEO and inbound marketing at REI. He also spent four years working at the The Nature Conservancy focusing on SEO, Inbound Marketing and Digital Marketing there as well.

Speaker update! As of Monday morning, Jon has just announced that he’s leaving SEO.

Twitter:
@jcolman

Google+:
https://plus.google.com/100055172690759548435/posts

What Jon is speaking about:
Agile Framework SEO

Some stuff about Jon:
Jon is an accomplished SEO speaker who has a passion for Agile inbound marketing. He works to integrate SEO, social media, and content strategies.

Some of Jon’s presentations:
http://www.slideshare.net/jcolman
http://lanyrd.com/profile/jcolman/sessions/

 


 Jen Lopez

What Jen does:
Jen is the [kick-ass] Community Manager at SEOmoz.

Twitter:
@jennita

Google+:
https://plus.google.com/111351017082007397609/posts

What Jen is speaking about:
Community as Inbound

Some stuff about Jen:
An SEO herself, Jen has her finger on the pulse of the community and always seems to have a smile on her face. Jen has a background in web development and is a natural star at social media. Jen’s posts on Moz are always detailed, informative, and actionable. I’ve never met Jen in person (she’s on my MozCon bucket list) but it’s easy to tell that Jen has an amazing personality and great sense of humor. I’m looking forward to her take on community and how she would leverage for inbound.

Some stuff Jen wrote:
http://www.seomoz.org/blog/community-the-inbound-resource-you-forgot-about
http://www.seomoz.org/blog/a-peek-under-the-hood-how-we-manage-the-seomoz-community
http://www.seomoz.org/blog/the-social-media-marketers-seo-checklist
http://www.seomoz.org/blog/building-seo-into-development-process

 


Jon Henshaw

What Jon does:
Jon is the Co-Founder and Chief Product Officer for Raven Internet Marketing Tools.

Twitter:
@ravenjon
@henshaw

Google+:
https://plus.google.com/104757485423766041549/posts

What Jon is speaking about:
How Relationships Drive Link Building

Some stuff about Jon:
Word on the street is Jon’s a pretty energetic guy. I especially like how Jon preaches effective link building via innovation, value, and relationships. Jon appears to be a straight shooter and his passion for what he does at Raven is most definitely illustrated in the quality of their product.

Some stuff to read about Jon:
http://raventools.com/blog/7-things-about-jon-henshaw-you-probably-didnt-know/
http://www.blueglass.com/blog/link-building-interview-jon-henshaw/
http://www.rosshudgens.com/raven-seo-tools-story/


Annie Cushing

What Annie does:
Annie is a Senior SEO at SEER Interactive.

Twitter:
@anniecushing

Google+:
https://plus.google.com/u/0/114790400025075547846/posts

What Annie is speaking about:
Badass Excel Tips and Tricks for Your Data

Some stuff about Annie:
Annie has more than 20 years of experience as a journalist under her belt. She is also a skilled SEO who knows and uses the power of social media and well written content to get clients desired results. Annie is a self-proclaimed data geek (i.e. an excel goddess), and loves collecting and interpreting data. That, and, she really likes shoes (I like her already).

Some stuff Annie wrote/recorded/answered:
http://searchengineland.com/a-marketers-guide-to-table-formatting-in-excel-124944

http://www.blueglass.com/blog/regular-expressions-dont-use-ga-without-them/

http://www.seerinteractive.com/blog/seomoz-meetup-web-scraping-for-code-ophobes

http://raventools.com/blog/ravenchat-guest-annie-cushing-on-shoes-big-hair-and-why-you-should-never-scare-her/


Matt Peters

What Matt is speaking about:
Web Spam Research

Some stuff about Matt:
Matt has a passion for scientific and qualitative analysis. He spends his time at moz working on data analysis, modeling, and statistics. Matt has a PhD in Applied Math, so we’ll just overlook the fact that he doesn’t have a Google+ page or a Twitter account.

Some stuff Matt wrote:
http://www.seomoz.org/blog/does-google-use-facebook-shares-to-influence-search-rankings
http://www.seomoz.org/blog/introducing-seomoz-updated-page-authority-and-domain-authority

 


Wil Reynolds

What Wil does:
Wil is the founder of SEER Interactive.

Twitter:
@wilreynolds

Google+:
https://plus.google.com/u/0/105378806328377750709/posts

What Wil is speaking about:
Beyond Link Building: Real Companies do Real Things

Some stuff about Wil:
Wil is funny, energetic, and powerful. It seems like whatever he sets his mind to comes to fruition.  I saw Wil speak at Link Love Boston, where he talked about how to properly stalk people in order to build relationships, and he was nothing short of inspiring. Top that with how much Wil gives back to his community, and he’s just one all around awesome guy. Plus, he can filter, analyze, and utilize data like nobody’s business.

Some stuff Wil wrote:
http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo

http://www.seerinteractive.com/blog/10462-entries-over-4-5-years-what-i-have-learned-tracking-my-time-and-what-you-can-too

http://www.seerinteractive.com/blog/7-lessons-i-learned-while-being-banned-in-google-for-12-hours
http://wilreynolds.com/post/22659234489/why-did-they-go-what-i-learned-about-turnover


Michael King

What Michael does:
Michael (also known as iPullRank) is the Director of Inbound Marketing at iAcquire.

Twitter:
@ipullrank

Google+:
https://plus.google.com/u/0/115830385992205597318/posts

What Michael is speaking about:
Social Tools & Data Mining

Some stuff about Michael:
Michael has a knack for breaking down process. He’s really good at using real-life examples to effectively explain SEO, link building, and social media. His posts are chalk full of value and actionable stuff (which explains why he is so popular in the SEOmoz community). I’m looking forward to seeing Michael speak in person.

Some stuff Mike wrote:
http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye

http://www.seomoz.org/blog/scalable-link-building-using-social-media-whiteboard-friday

http://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-building

http://www.seomoz.org/blog/the-noob-guide-to-link-building


Richard Baxter

What Richard does:
Richard is the Founder, and an SEO Conultant, at SEO Gadget.

Twitter:
@richardbaxter

Google+:
https://plus.google.com/110038692833123703514/posts

What Richard is speaking about:
Link Analytics Through API

Some stuff about Richard:
Most of what Richard writes and speaks about is technical in nature, but he does a great job of breaking it down for us less-technical-in-nature people to follow. I like how Richard’s bio on his website details his role as a founder and an SEO Consultant. It’s easy to see why SEO Gadget would be an awesome company to work with.

Some stuff Richard wrote/recorded:
http://www.seomoz.org/blog/whiteboard-friday-get-indexed-faster-with-richard-baxter
https://seogadget.co.uk/using-google-ad-planning-for-links/

http://www.seomoz.org/blog/site-architecture-for-seo

http://www.seomoz.org/blog/schemaorg-a-new-approach-to-structured-data-for-seo


Cyrus Shepard

What Cyrus does:
Cyrus is an independent SEO Consultant and Web Strategist. He used to work as an in-house SEO for SEOmoz.

Twitter:
@cyrusshepard

Google+:
https://plus.google.com/108621512304373089316/posts

What Cyrus is speaking about:
High ROI Content Strategies for SEO

Stuff about Cyrus:
If you don’t have Cyrus circled on Google+, do it now. He shares a lot of great content and insights (he’s in more than 3,600 circles, so you know he’s worth listening to). Cyrus is an analytics and strategic king. He has a knack for breaking down features, challenges, and inconsistencies so that even the most novice SEO can understand. I’ve learned a great deal about SEO since I’ve started following Cyrus.

Some stuff Cyrus wrote/recorded:
http://cyrusshepard.com/20-future-facing-seo-blogs-for-2012/

http://www.seomoz.org/blog/stop-optimizing-and-start-creating-whiteboard-friday

http://www.seomoz.org/blog/blog-design-for-seo


Ian Lurie

What Ian does:
Ian is the Founder and CEO of Portent, Inc.

Twitter:
@portentint

Google+:
https://plus.google.com/u/1/109108273123284204690/posts

What Ian is speaking about:
How to Earn Links Without Doing Anything

Some stuff about Ian:
Ian Lurie is also on my MozCon bucket list. What I like about Ian is that he’s very transparent; he doesn’t sugar coat anything and he has a terrible sense of humor. It’s also pretty great that Ian’s background and approach is rooted in both SEO and social. I’m excited to hear him speak. Seems like he’ll be pretty entertaining.

Some stuff Ian wrote:
http://www.portent.com/blog/copywriting/web-copyright-for-the-complete-dumbass.htm
http://www.portent.com/blog/random/6-lessons-that-changed-my-career.htm
http://www.portent.com/blog/design-dev/10-reasons-your-infographic-isn.htm
http://allthingsd.com/20120503/why-google-is-not-going-away/


Greg Boser

What Greg does:
Greg is the President of BlueGlass Interactive.

Twitter:
@gregboser

Google+:
https://plus.google.com/104143443295913279306/posts

What Greg is speaking about:
Redefining Business Models in a Post-Penguin World

Some stuff about Greg:
Greg has both a marketing and SEO background, and has been in SEO longer than the industry has even had a name. Greg’s current efforts lie in strategy, tool development, and speaking about organic search marketing.

Some stuff Greg wrote/recorded:
http://gregboser.com/blueglass/how-to-create-social-content-that-maximizes-roi/
http://gregboser.com/blueglass/16-simple-blog-changes-that-will-improve-your-content-marketing-results/

http://www.blueglass.com/blog/greg-boser-videos/


Rhea Drysdale

What Rhea does:
Rhea is the Co-Founder and CEO of Outspoken Media.

Twitter:
@rhea

Google+:
https://plus.google.com/106468242292395394023/about

What Rhea is speaking about:
Online Reputation Management

Some stuff about Rhea:
Seriously, people, Rhea is a bad ass (and I don’t use that term loosely). In a short time, Rhea has built a brand and reputation that is a force to be reckoned with. She is not only a talented SEO, but she is a tremendous leader. Rhea has an analytical prowess (spreadsheets should be her middle name) and a passion for strategy. Looking forward to her session.

Some stuff Rhea wrote:
http://outspokenmedia.com/seo/how-to-choose-a-seo-company-ignore-top-seo-lists/
http://outspokenmedia.com/seo/back-to-basics-defining-your-seo-strategy/
http://outspokenmedia.com/seo/link-building-strategies-spreadsheet/

http://outspokenmedia.com/reputation-management/you-deserve-your-bad-online-reputation/
http://outspokenmedia.com/seo/seo-and-ooda-loops/

 


Marty Weintraub

What Marty does:
Marty is the CEO of aimClear.

Twitter:
@aimclear

Google+:
https://plus.google.com/u/0/115758725161136887977/posts

What Marty is speaking about:
Persona Modeling Unhinged: The Zen of “Whole” Customer

Some stuff about Marty:
Marty is a seasoned speaker and author of “Killer Facebook Ads”. Marty has a very matter-of-fact style and a transparent approach to communication. Marty loves good food, wine, and his family.

Some stuff Marty wrote:
http://www.aimclearblog.com/2012/02/01/puppy-mill-upchuck-to-superstar-articles-setting-realistic-content-marketing-kpis/
http://www.aimclearblog.com/2012/06/29/psychographic-targeting-unhinged-the-zen-of-whole-customer-persona-modeling/
http://www.aimclearblog.com/2012/07/04/facebook-ads-ui-buzz-kill-precise-interest-import-quietly-killed/

 


Pete Myers

What Pete does:
Pete, affectionately known as Dr. Pete, is the President of User Effect.

Twitter:
@dr_pete

Google+:
https://plus.google.com/113413848065665509284/posts

What Dr. Pete is speaking about:
A Secret Algo Project Launch

Some stuff about Dr. Pete:
If you’re a Mozer, you know Dr. Pete. He spends a lot of time writing for the SEOMoz Blog (he has more than 13,000 MozPoints!). Dr. Pete has a diverse background as a start-up exec, cognitive psychologist, and programmer. He is known for his experiments and providing extremely relevant, useful, and actionable information. Another one for Mack’s bucket list.

Some stuff Dr. Pete wrote:
http://www.seomoz.org/blog/which-page-is-canonical
http://www.seomoz.org/blog/eyetracking-google-serps
http://www.seomoz.org/blog/dont-like-snake-oil-stop-buying-it
http://www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo

 


 Jenny Lam

What Jenny does:
Jenny is Co-Founder and Chief Designer of Jackson Fish Market.

Twitter:
@helveticagirl

What Jenny is speaking about:
The D Word: Leading the Way to Great Design

Some stuff about Jenny:
Jenny’s company specializes in design and UX for consumer software. Jackson Fish Market creates “beautifully distinctive user experiences for the web, iPhone, iPad, and more.” It’s great that the lineup at MozCon features a talented designer like Jenny.

Some stuff Jenny’s company does:
http://www.jacksonfish.com/projects/

 


AJ Kohn

What AJ does:
AJ is the owner of Blind Five Year Old.

Twitter:
@ajkohn

Google+:
https://plus.google.com/u/1/115106448444522478339/posts

What AJ is speaking about:
Google+ SEO & Authorship

Some stuff about AJ:
AJ is definitely skilled at analysis. He brings a very technical element to everything he writes. I’m super excited about his Google+ presentation. We’re big fans of Google+ and taking advantage of the rel author feature and so is AJ, so I’m hoping to learn some new things from him that we can bring to our clients.

Some stuff AJ wrote:
http://www.blindfiveyearold.com/want-links-reduce-friction-and-destroy-inertia
http://www.blindfiveyearold.com/not-provided-keyword-in-google-analytics
http://www.blindfiveyearold.com/google-plus-seo

 


Martin Macdonald

What Martin does:
Martin is the Inbound Marketing Director at Expedia.

Twitter:
@searchmartin

Google+:
https://plus.google.com/110463184748301701886/posts

What Martin is speaking about:
Not sure. This one is TBD but I’m sure it will be awesome.

Some stuff about Martin:
Like Greg Boser, Martin has been in SEO even before it was called SEO. Martin is based in London, from Scotland, but considers himself Spanish (you’ll have to ask him when you see him). He loves to talk about SEO. Luckily, we get to listen.

Some stuff Martin wrote:
http://www.seomoz.org/blog/whoa-can-query-volume-directly-influence-rankings
http://www.seomoz.org/blog/how-to-reach-bloggers-ninja-style
http://martinmacdonald.net/the-curios-case-of-camper-shoes/

 


 Aleyda Solis

What Aleyda does:
Aleyda is a search marketer who is focused in international and local SEO. She is the global SEO manager at Forex Club and consultant for Orainti.

Twitter:
@aleyda

Google+:
https://plus.google.com/100946636994595946319/posts

What Aleyda is speaking about:
SEO Project Management

Some stuff about Aleyda:
Aleyda is an international SEO. Her approach to SEO is practical and sustainable. She preaches the value of involving the client in all aspects, especially link building, in order to achieve desired results. With her technical background and experience in a highly competitive field, Aleyda excels at communicating SEO processes that focus on conversion.

Some stuff Aleyda wrote/answered:
http://seoroi.com/blogroll/aleyda-solis-on-spanish-seo/
http://www.aleydasolis.com/en/uncategorized-en/mobile-search-engine-optimization/
http://www.seomoz.org/blog/achieving-an-seo-friendly-domain-migration-the-infographic

 


Mike Pantoliano

What Mike does:
Mike is an SEO Consultant at Distilled

Twitter:
@mikecp

Google+:
https://plus.google.com/u/0/103319539682770023499/posts (Mike states on his Google+ Page that he’d rather you follow him on Twitter)

What Mike is speaking about:
Attribution Modeling: Why You Must Be Doing It and How to Do it Easily with Google Analytics

Some stuff about Mike:
Mike is one sharp dude. His posts on the Distilled blog are very informative, insightful, and actionable. He is also an Excel guru.

Some stuff Mike wrote:
http://www.distilled.net/blog/seo/what-might-be-next-for-not-provided/
http://www.distilled.net/blog/conversion-rate-optimization/why-the-best-time-to-start-conversion-rate-optimization-is-now/

 


Jessica Bowman

What Jessica does:
Jessica is the Founder and CEO of In-house SEO.

Twitter:
@jessicabowman

Google+:
https://plus.google.com/u/0/118297628368827504627/posts (Nothing on her page yet).

What Jessica is speaking about:
Estimating Traffic Based on Keyword Research

Some stuff about Jessica:
Jessica helps companies effectively build their in-house SEO. She has a tech background which helps to bridge the gap between marketing and IT.

Jessica’s Blog:
http://www.seminhouse.com/

 


 Joanna Lord

What Joanna does:
Joanna is the Director of Acquisition & Retention Marketing at SEOmoz.

Twitter:
@joannalord

Google+:
https://plus.google.com/u/1/118212529999599800263/posts

What Joanna is speaking about:
A New Form of CRO

Some stuff about Joanna:
She appears to be obsessed with coffee, but at least she’s aware of it. (Isn’t this the first step?). Joanna is funny, witty, and knowledgable. Like the entire team at SEOmoz, she has an effective approach to online marketing.

Some stuff Joanna wrote:
http://joannalord.com/finding-the-power-in-stepping-down/
http://joannalord.com/what-is-retention-marketing-how-can-you-do-it-better/
http://joannalord.com/rethinking-personalization-todays-ux-golden-goose/#more-465
http://www.entrepreneur.com/article/223905

 


Rand Fishkin

What Rand does:
Rand is the CEO and co-founder of SEOMoz.

Twitter:
@randfish

Google+:
https://plus.google.com/u/1/111294201325870406922/posts

What Rand is speaking about:
Head-to-Head: How to build a content marketing strategy

Some stuff about Rand:
What I love about Rand is that his approach and message is always very simple, clear, and powerful. Rand is extremely passionate about what he does and he always speaks with genuine excitement. He inspires people to do good things in the industry and the world. Plus, his wife is a bad ass.

Some stuff Rand recorded/wrote:
http://www.seerinteractive.com/blog/seomoz-meetup-manifesto-of-content-strategy
randfishkin.com/blog/128/misadventures-venture-capital-funding
http://randfishkin.com/blog/books
http://www.seomoz.org/blog/white-hat-seo-it-fing-works-12421
http://www.seomoz.org/blog/answers-to-43-questions-about-search-social-content-conversions-and-more

 


Tom Critchlow

What Tom used to do:
Tom was the VP of Operations for the New York office at Distilled. He has now taken a position at Google and will be working in the Google Creative Lab.

Twitter:
@tomcritchlow

Google+:
https://plus.google.com/u/0/102717586677070253951/posts

What Tom is speaking about:
Head-to-Head: How to Make Your Content Marketing Efforts Reach Further

Some stuff about Tom:
In everything that Tom writes, his passion for creativity, ingenuity, and education shines through. Like a lot of the thought leaders in our industry, Tom gives it to you straight. When I saw Tom speak at LinkLove Boston, I really resonated with his message about Mediocre to Good. In his talk, he discussed how many businesses give up right before they get great. This can be true for your own company or for the companies that you work for.

Some stuff Tom wrote:
http://www.distilled.net/blog/distilled/how-to-learn-entrepreneurial-marketing/
http://www.distilled.net/blog/seo/the-time-for-content-marketing-is-now/

 


Bonus

Even more value!
This year SEOmoz has awarded the following talented people a 10 minute speaking spot at Mozcon:

Darren Shaw from White Spark will be speaking about local optimization.
Fabio Ricotta from Mestre SEO will be speaking about SEO for e-commerce.
Jeff McRitchie from MyBinding will be speaking about creating professional video on a budget.
Dana Lookadoo from Yo! Yo! SEO will be speaking about structure social sharing.

Also, Gianluca did a great post on the State of SEO in 2012 where he features the input of the MozCon speakers. Check it out.

 


Making the most of MozCon
For what it’s worth, here’s my suggested game plan for MozCon:

  • Follow the speakers on Twitter and Google+. If there is an opportunity to engage with them (i.e.ask a question, let them know you enjoyed something they’ve written, tell them you’d love to meet up at MozCon) do it. But don’t be a loser about it. Don’t self-promote. Make this all about them.
  • Read some of the articles they have written, or watch some videos (including their presentations at other conferences). If you don’t have Pocket yet, get it and then download the app to your phone. It will allow you to put every one of these articles into one convenient place and access whenever you are able (time saving tip courtesy of John Doherty).
  • Make a bucket list. Who do you want to talk to? If you get the opportunity, what would you like to ask them? Do your research and come prepared.
  • Enjoy. When I’m at MozCon, I’m going to keep my game plan in mind, but I’m also going to make sure that I’m living in the moment and taking it all in.

I’ll be tweeting as much as possible at MozCon so follow me if you want to get the inside scoop.

For those of you who aren’t able to make it to to the conference, are there any questions you’d like to me to ask of the speakers? If I get the chance, I’d be happy to connect on your behalf.

See you in Seattle!

 

Please join Mack Web in welcoming our new Social Media Strategist

By | Miscellany, Social Media | No Comments

All of us here at Mack Web Solutions would like to welcome our new Social Media Strategist into this world of search engine marketing and web design. June Macon is the newest edition to our roster of innovative employees.

Ms. Macon is experienced in public relations, marketing and social media and enhances the creativity, reliability and professionalism Mack Web Solutions currently provides for clients. Macon, with her expertise in social media and ability to identify the wants and needs of a company’s audience, will focus on social strategy and social engagement.

Prior to joining Mack Web Solutions, Macon held the position of Director of Public Relations, Professional Relationships and Events at a local company with a focus in education. She also consulted with companies in the education, health and real estate fields, providing web writing, social media management, social media strategies, social media campaigns and services in public relations. Macon holds a Master of Arts in Adult Education and Training and a Bachelor of Arts in Journalism with an emphasis in Public Relations.

“In today’s web-driven world, it is imperative for businesses to establish an online presence,” says owner Mackenzie Fogelson. “We’ve found an approach and process that really works, giving our clients the web exposure they want and need. Bringing June onto the team expands our expertise and opens new avenues to generating great results for our clients.”

If your company would like a free consultation to learn how Mack Web Solutions can improve your search engine marketing and increase engagement in your current social media efforts or you are interested in learning more about what Mack Web Solutions can do for your company, contact info@mackwebsolutions.com.

About Mack Web Solutions:

Mack Web Solutions specializes in custom website design and development, search engine marketing, email marketing, social media, public relations and navigation development. For more information or to look at Mack Web’s portfolio please visit www.mackwebsolutions.com.